VIRTAS

AI is just a tool.

We build solutions, automate manual work, and coach teams. For Swedish mid-sized companies struggling to extract measurable value from AI.

Companies we have worked with

  • Alumni Global
  • Primus
  • Silva
  • Nordic Knots
  • Alumni Global
  • Primus
  • Silva
  • Nordic Knots
  • Alumni Global
  • Primus
  • Silva
  • Nordic Knots

Services

What we do

AI solutions & automation

We build AI that solves specific problems in your business. Not generic tools, but something that fits your industry, your data, and your customers. Many engagements are about removing manual tasks that take time without creating value.

Mapping & strategy

Before anything is built, we ask your people: what takes time, what would you change. We point out where AI makes the biggest difference and, just as importantly, where it does not. Honesty about what is not worth building is part of the job.

Coaching & training

Practical programs that teach your teams to use AI in their everyday work. Not lectures. We sit beside them and work on their actual tasks, so the capability stays when we leave.

System development

When AI is part of a larger system, we build the rest as well. The web service, the connections between your existing tools, the ERP integration, and the operations. No half-finished solutions.

How we work

A process that is not a buzzword

  1. 01.

    We start with the problem, not the technology.

    We sit down with you and your people before talking about what to build. We ask simple things: what takes time in your day, what would you change about your work. That is where we usually discover the problem was something other than you thought.

  2. 02.

    We build for reality, not the demo stage.

    It is easy to make something nice in a meeting. The hard part is making it work Monday morning in the middle of a stressful week. We build against your real day-to-day from day one.

  3. 03.

    We're nearby, not in your inbox.

    Several check-ins a week, fast replies, present in your channels. Slack or Teams, not ours. It should feel like having internal AI capability, not a consultant you book.

  4. 04.

    We stay as long as you want us to.

    Many clients become long-term partners. Others want help building internal AI capability and then taking over themselves. We're equally happy to do either. It's about what you actually need, not what locks you in tighter to us.

Clients

A few we've worked with

Executive search

Alumni Global

One of the Nordics most established firms in executive search and leadership development. Helping companies worldwide find and develop the right leaders since 1990.

A long-term, comprehensive partnership where we accelerate their AI work across the entire business.

Outdoor

Primus · Silva

Home of two of Sweden's most legendary outdoor brands — Primus (since 1892) and Silva (since 1933) — used by adventurers around the world.

A focused engagement with the marketing team, using AI to make their marketing work both faster and sharper.

Design & home

Nordic Knots

A Stockholm-based design brand that in just a few years has grown into a global player in premium textiles — designed in Stockholm, handwoven in India.

A custom-built platform that automates one of their core processes. What used to be done manually now happens automatically — the team can spend their time on what actually needs people.

About

Who we are

Virtas is a consultancy in Stockholm helping Swedish companies extract real value from AI. We build solutions, automate manual work, and coach teams.

All under one roof: strategy, build, operations, knowledge transfer. No handoffs between different consultants. For our clients it should feel like having strong AI capability in-house, without hiring anyone.

The background we bring comes from leadership teams at B2B companies. We know what it costs when consultants sell dreams that do not hold up. That is why we do not do it.

Manifesto

What we believe

  1. 01.

    Most AI projects don't fail because the technology is bad. They fail because it doesn't fit how you actually work.

    It's easy to build something that impresses in a demo. The hard part is making it work when it's Wednesday morning, the customer is calling, and the system has to deliver. We start with how you work today, not with the technology.

  2. 02.

    An AI that doesn't know how you work gives the same poor answers as a new hire without an introduction.

    Any AI model is only as good as what it knows about you. Before we build anything, we learn your business: what you do, how you do it, and where things tend to go wrong. That is where the value lies, not in the choice of model.

  3. 03.

    An AI you can't control is an AI you can't trust.

    If an AI makes a decision for you, you have to be able to see what went in, what came out, and why the answer was what it was. That is the difference between a black box and a tool you can stand behind.

Want to talk? Book a call

Contact

Get in touch

The best way to start is a short call. Tell us what you are working on, and we will listen and say honestly whether it is something we can help with. If we are not the right fit, we will say so directly, and can often point you in the right direction.

Not ready to book? Get a concrete AI analysis of your business in minutes